This Halloween, crowds lined the streets in central Dublin and waited for a parade to begin. They’d gathered after a website called MySpiritHalloween.com published an AI-generated article promoting the festivities. The post promised “spectacular floats to thrilling street performances” and described the route in detail.
The parade never came—but the spectacle of throngs of people milling around for nothing became an event unto itself. Afterward, the incident went viral as an example of AI slop seeping into the real world.
Since the generative AI boom began, a class of SEO entrepreneurs has started pumping out AI-generated content on websites and across social platforms, in efforts
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