Steve Schnur can’t sleep. He calls it a blessing and a curse.
In pursuit of the next great sports video game soundtrack, Schnur scrolls social media in the middle of the night, discovering new music and sending it to his colleagues who have long gone to bed.
That’s how he found Lola Young.
Swiping through Instagram one morning last November, Schnur, the president of music at Electronic Arts, came across Young’s raspy, soulful voice. “Holy … you know what,” he thought, and immediately texted Cybele Pettus, EA’s senior music supervisor.
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Two days later, they attended a rooftop party in Los Angeles where three emerging musicians performed for a crowd of industry veterans. Out
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