Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial.
The retailing giant hopes to get consumers in the mood for Black Friday deals with a ten-part “series” of commercials that talk up great bargains that are available at its stores. Walmart has tapped actors including Taye Diggs, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray Jake Shane and Walton Goggins to take part in vignettes that are likely to remind viewers of video favorites such as “Bridgerton,” “Yellowstone,” “Friday Night Lights” or “Vampire Diaries.”
Each ad contains a sneak preview of the next
→ Continue reading at Variety
