This World Series gives baseball a chance to reclaim its own moniker, for the national pastime to again be national. And maybe even more.
Rob Manfred, Major League Baseball’s commissioner, has been gifted a marketer’s dream. Two of the sport’s most iconic brands, the Los Angeles Dodgers and New York Yankees, are squaring off in the best-of-seven championship round. Those metropolitan areas happen to carry more television viewers than any other in the country, and their teams are wildly good.
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Now in his 10th season leading the sport, Manfred believes baseball is positioned to capitalize on the moment, to propel Shohei Ohtani of the Dodgers and Aaron Judge of the Yankees
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