Meta and GoFundMe have partnered up to simplify the process by which folks use social media to donate to charitable causes. GoFundMe links will still be shared via social media, but now they’ll boast a suite of improvements. This integration impacts both Instagram and Facebook.
The companies say the new GoFundMe links create an “interactive experience for potential donors.” To that end, there’s a big and bold new donate button that jettisons users to the official GoFundMe page to complete the transaction. The social media posts are also now dynamic, meaning they change in real time
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