Be warned, online merchants who see no issue in publishing phony reviews from made-up customers: that practice is no longer allowed. A federal ban on fake online reviews has taken effect.
The Federal Trade Commission issued a final rule on the purchase and sale of online reviews back in August and it came into force 60 days after it was published in the Federal Register. The agency’s commissioners voted unanimously in favor of the regulation.
The rule bans businesses from creating, buying or selling reviews and testimonials attributed to people who don’t exist, including those that are AI generated. False celebrity endorsements aren’t allowed
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