An artist who was able to pay off credit card debt, a photographer making extra cash by replying to the most polarizing posts she can find, a food blogger trying to start interesting conversations. These are some of the creators Meta is paying to post on Threads.
Meta introduced the invitation-only program in April, but has only shared limited details about how it works. Engadget spoke with half a dozen creators who have joined the program over the last few months. They described their strategies for reaching the required engagement metrics, and the sometimes confusing nature of Threads’ recommendation algorithm.
Creators are sorted into different
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