Why is Stockholm, a capital city with a population less than one million, home to global brands such as Skype, Spotify, Klarna and Minecraft? “I think it has to do with the Swedish creed,” says Ben Eliass, CEO of bodycare brand Estrid. “It’s a nation which put emphasis on high-quality education and invested heavily in telecoms infrastructure in the nineties, so we all grew up with high-speed internet.”
Many also credit a social welfare system that acts as a “safety net” for entrepreneurship. “It allows people to take high risk and start companies, not needing to be too afraid of the downsides,” says Max Junestrand, CEO of legaltech startup Leya.
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