Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety’s Executive Studio

As New York’s 2024 Advertisement Week comes to a close, Variety’s Executive Interview Studio, presented by Canva, rounded out its week with an impressive list of industry innovators and respected advisors. The interview studio featured major personalities from companies such as Spotify, NBC Universal, Ford, and even pop stars like Camila Cabello.

Moderated by Variety editors, Thursday’s conversations included the Academy, Emmy, and Grammy-winning artist Common, Pinterest‘s head of global brand experiences and programs Judy Lee, and T-Mobile’s consumer chief marketing officer Vinayak Hegde, among many others.

The topics discussed included brand creation, understanding the consumer, and following the fast-changing trends influencing Gen Z consumers in today’s

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