On Monday, Variety unveiled its inaugural Content Meets Commerce Summit, presented by Kinesso, bringing together thought leaders to explore the dynamic fusion of entertainment and commerce. The half-day event sparked lively discussions about how cutting-edge product placement in digital content is not just catching viewers’ attention but actively driving their purchasing decisions.
The event began with a keynote conversation on the quickly evolving consumer audience patterns with Busy Philipps, who is the host and co-executive producer of the QVC+ late-night talk show “Busy This Week” alongside Stacie Tedesco, VP of streaming at Qurate Retail Group. This was followed by an expert panel: “Is it Retail or is it Commerce?”
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