EU court rules social networks can’t use personal data forever

Once again, the European Union has issued a ruling preventing Meta from going too crazy with user information. The top court in the EU ruled that limits must be put in place for how long Meta and other social media networks can use people’s information for ad targeting strategies.

TechCrunch reported that the EU’s highest court sided with an earlier opinion published in April by a court adviser. The previous ruling also urged for limits on the amount of time companies could retain customers’ personal data for the purpose of targeting advertising.

The rulings referred its retention guidelines to the bloc’s

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