Europe’s most famous privacy activist, Max Schrems, landed another blow against Meta today after the EU’s top court ruled the tech giant cannot exploit users’ public statements about their sexual orientation for online advertising.
Since 2014, Schrems has complained of seeing advertising on Meta platforms targeting his sexual orientation. Schrems claims, based on data he obtained from the company, that advertisers using Meta can deduce his sexuality from proxies, such as his app logins or website visits. Meta denies it showed Schrems personalized ads based on his off-Facebook data, and the company has long said it excludes any sensitive data it detects from its advertising operations.
The case started with Schrems
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