In 2023, Latin music revenue in the U.S. exceeded the $1 billion mark for the second consecutive year as Spanish and Portuguese-language artists like Peso Pluma, Karol G, Bad Bunny, Feid and others released pivotal albums that helped move the sales needle for their respective sub-genres. But despite this, only one Spanish-language musician was nominated outside of the non-Latin music categories at the Grammys last year — Edgar Barrera for songwriter of the year, non-classical.
“It’s an exciting time for Latin music, for sure, but I’m not pleased with the turn- out,” Grammys CEO Harvey Mason Jr. told Variety shortly after nominations came out last year.
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