Amazon is facing a class-action lawsuit that accuses the company of misleading pricing practices. The suit alleges that Amazon deceived shoppers by showing inflated list prices for Fire TVs, thus making discounts seem more significant than they actually were.
The lawsuit was filed in the US District Court for the Western District of Washington and claims that the company regularly adopted this practice, calling it a “persistent and uniform scheme.” The suit alleges that Amazon created “fake list prices” for its own Fire TVs, making the apparent “discounts” deceptive.
It goes on to accuse the company of tricking its customers into buying Fire TVs by omitting “critical information” concerning the length
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