How the Golf Equipment Industry Was Disrupted by a Father in His Garage

Editor’s note: This article is part of The Changemakers series, focusing on the behind-the-scenes executives and people fueling the future growth of their sports.

MASON CITY, Iowa — Two 30-something-year-old dudes set up lawn chairs in a garage on a nice little Friday morning in November. The fridge is stocked with celebratory beers. Their laptops are out, if anybody wants to actually buy high-quality golf bags made specifically for preschoolers.

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Tyler Johnson is nervous. He usually is. “Nobody’s actually going to buy any bags,” he keeps telling his buddy, Jared Doerfler, there for moral support. The waitlist was plenty long, but still, “Maybe I’ll sell 50 bags,” he says looking

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