After celebrating Global Entertainment Marketers with Variety’s first group of honorees, Leaders and Innovators in Physical Production was a natural next category for the Variety 10: For one group of luminaries to create a promotional campaign, another whole team of people, led by those on this list, has to make a project first.
Several of the production executives honored here acknowledged that their job is sometimes hard to explain to the lay person. But Lucasfilm physical production exec VP Momita SenGupta offers a helpful metaphor: “Our filmmakers are our architects and we’re the contractors who
→ Continue reading at Variety
