This week, Lionsgate released — and then promptly recalled — an audacious trailer for “Megalopolis,” an ugly yet undeniably ambitious late-career monstrosity from Francis Ford Coppola.
Normally, trailers come padded with hyperbolic quotes from less-than-credible critics — “quote whores,” we call them — plucked out of context and punched up with exclamation marks (a form of punctuation seldom if ever used by critics in print, but ubiquitous in movie advertising).
“An edge-of-your-seat thrill ride!” (“Any Given Sunday”)
“The best Western since ‘Unforgiven’!” (“3:10 to Yuma,” “Hostiles” or “Bone Tomahawk,” depending on who you ask)
Related Stories
“Two thumbs way up!” (professional
→ Continue reading at Variety
