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Although Luke Grimes has officially retired the Stetson brimmed hats he wore as Kayce Dutton on HBO’s “Yellowstone,” whose fifth and final season comes out in November, he isn’t done with the iconic Western brand. Last year, Grimes was tapped as Stetson’s brand ambassador, following the lead of legendary Westerners such as Matthew McConaughey, a partnership that’s still going strong with the recent relaunch of their original scent, the Stetson Legend.
The partnership was a natural fit considering Grimes’ own Western roots, which has so
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