It feels like a lifetime ago, before Léon Marchand had a nation cheering his every stroke at La Défense Arena, before Simone Biles had us out of our seats watching the women’s gymnastics all-around competition, before Steph Curry put the French crowd to sleep at Bercy Arena, and before the U.S. women’s basketball team eked out a thrilling finish for its eighth straight gold medal, there was a looming question that hung over the Paris Games as the world arrived in the City of Light.
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Could the Olympics get its groove back?
Prior to Paris, Olympic viewership had tumbled significantly in recent cycles. The COVID-moved Tokyo Olympics averaged 15.6 million viewers
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