Filled with viral moments, star-studded competitions and splashy Parisian backdrops, the Paris Olympics racked up more than 1.3 million posts on Tiktok, an increase of 1,828% on the Tokyo Games, according to figures unveiled by the social media platform on Aug. 7.
Tiktok, which partnered with Team GB during the sporting event, is also reporting that 233,440 creators made content under the hashtag #Olympics, an 822% increase on Tokyo. The hashtag #Paris2024, meanwhile, garnered over 526,700 posts. The two biggest viral stars of these Olympics are Norwegian swimmer Henrik Christiansen, aka Muffin Man, and U.S. pommel horse superstar Stephen Nedoroscik.
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