An ad industry group named in X’s antitrust lawsuit is “discontinuing,” two days after the social media company filed a lawsuit accusing major advertisers of an “illegal boycott” against the company. The Global Alliance for Responsible Media (GARM) is “discontinuing activities,” according to an email reported by Business Insider.
GARM was created in 2019 to help set brand safety guidelines for major advertisers, and is part of the World Federation of Advertisers (WFA), which was also named in X’s lawsuit. According to Business Insider, WFA CEO Stephan Loerke told members that GARM is a nonprofit
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