X, whose top executives have long railed against advertisers who fled the platform amid concerns over hate speech, is now also suing them. X has filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and several of its members, including Mars, Unilever and CVS Health, CEO Linda Yaccarino said in an open letter shared on X.
According to Yaccarino, the group engaged in an “illegal boycott” of X. “The consequence – perhaps the intent – of this boycott was to seek to deprive X’s users, be they sports fans, gamers, journalists, activists, parents or political and corporate leaders,
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