RealPage Says Rental Pricing Tech Is Misunderstood, but Landlords Aren’t So Sure

RealPage says it isn’t doing anything wrong by suggesting to landlords how much rent they could charge. In a move to reclaim its own narrative, the property management software company published a microsite and a digital booklet it’s calling “The Real Story,” as it faces multiple lawsuits and a reported federal criminal probe related to allegations of rental price fixing.

RealPage’s six-page digital booklet, published on the site in mid-June, addresses what it calls “false and misleading claims about its software”—the myriad of allegations it faces involving price-fixing and rising rents—and contends that the software benefits renters and

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