AN EMAIL URGING you to download the “forum-networking app” to start “making new connections” ahead of next week’s “knowledge-sharing experience” reminds you of something you had pushed to the back of your mind: you are going to a conference. If you are a paediatric nephrologist meeting colleagues to discuss the latest in children’s dialysis, a founder looking for investors or a speaker, you know what to do. But if—like most conference attendees, including, on occasion, this guest Bartleby—you are not sure why you are here, you need a strategy.
First, manage your expectations: “convention”, “summit”, “event”, “roadshow” and “festival” sound more fun than
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