Netflix is starting to phase out its cheapest ad-free plan

/ Your $11.99 Netflix subscription is disappearing.

Illustration by Alex Castro / The Verge

Netflix is following through on its plan to phase out its cheapest ad-free tier for existing subscribers. As spotted in numerous posts on Reddit, Netflix is now asking some basic plan subscribers to choose a new plan to stay subscribed to Netflix.

One Reddit user received a notification on their Netflix app, saying “Your last day to watch Netflix is July 13th. Choose a new plan to keep

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