Inside Netflix’s bet on advanced video encoding

How cutting-edge codecs and obsessive tweaks have helped Netflix to stay ahead of the curve — until now. .duet–article–lede-image.w-full { position: relative; padding-top: 62.5%; margin-bottom: 20px; } .duet–article–lede-image.w-full img, .duet–article–lede-image.w-full span { display: none !important; } .duet–article–lede-image.w-full .video-wrapper { position: absolute; inset: 0; } .duet–article–lede-image.w-full .video-inner { width: 100%; height: 100%; } .duet–article–lede-image.w-full .video-wrapper video { width: 100%; height: 100%; object-fit: cover; } .w-full figure.w-full .video-wrapper cite { font-style: normal; color: rgb(90, 90, 90); }

Anne Aaron just can’t help herself.

Aaron, Netflix’s senior encoding technology director, was watching the company’s livestream of the Screen Actors Guild Awards earlier this year. And while the rest of the world

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