Why Tubi CEO Anjali Sud thinks free TV can win again

Tubi isn’t just competing with Netflix for your time — it needs to beat TikTok, too. Photo illustration by The Verge / Photo: Tubi

Today, I’m talking with Anjali Sud, the CEO of Tubi. Tubi is a free and very rapidly growing streaming TV platform — the company just announced that it has 80 million monthly active users, and according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else save Netflix and YouTube. All of those streaming service price hikes are driving people to free options, and Tubi is right there to catch

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