Apple’s otherworldly, flying-saucer headquarters in Cupertino, California, felt like a suitable venue this week for a bold and futuristic revamp of the company’s most prized products. With iPhone sales slowing and rivals gaining ground thanks to the rise of tools like ChatGPT, Apple offered its own generative artificial intelligence vision at its Worldwide Developer Conference (WWDC).
Apple has lately been perceived as a generative AI laggard. Its WWDC offerings failed to persuade some critics, who have branded WWDC’s announcements as downright boring. But with the focus on infusing existing apps and OS features with what the company calls “Apple Intelligence,” the big takeaway is
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