In 2016, a pair of 19-year-old pals from Winnipeg appeared on the reality television show Dragons’ Den—Canada’s version of Shark Tank—to seek funding for their music streaming startup, Musi. Baby-faced and clad in ill-fitting blazers, Aaron Wojnowski and Christian Lunny looked more like students practicing a presentation than entrepreneurs raising real cash. But that didn’t matter. They were a couple of years out of high school and had bootstrapped a music streaming app that was already competing with Spotify. The judges were all interested, and two of them offered to invest.
Musi hasn’t caught up to Spotify. But it has flourished even while other rivals wilted and Apple and Google
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