Roku plans to start showing video ads on your homescreen

/ In its latest earnings call, Roku’s CEO said the company plans to ‘innovate’ video advertising.

By Wes Davis, a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020.

Illustration: The Verge

Roku has a plan to boost ad revenue. The company will start showing video ads on your homescreen at some point. Roku CEO Anthony Wood told investors during the company’s earnings call last week that the company will put the video ads in the “premier video app we called the Marquee” where static image ads live now.

It sounds like Wood is referring to the

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