Dan Siroker knows how to pivot. He once had an education startup that morphed into a successful online analytics company called Optimizely. More recently he created an AI company called Scribe.ai, dedicated to capturing data from apps like Zoom, then reintroduced it as a MacOS app called Rewind designed to be “a search engine for your life.” That wasn’t clicking, so this week he changed the name of the company again to Limitless and introduced a spiffy wearable. It’s a $99 clip or pendant that can record all your conversations so you can use generative AI to refresh your memories or analyze your interactions
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