China Tried to Keep Kids Off Social Media. Now the Elderly Are Hooked

Gao Xiangjin used to know all the names of players in the American baskeball leagues, but since relations between the US and China soured, once-daily NBA broadcasts are now far less frequent. So Gao started watching China’s men’s basketball instead, until reports about corruption turned him off earlier this year. He now watches China’s women’s basketball, not on television, but on Douyin, the original, Chinese version of TikTok.

Gao is 69 years old, one of a growing cohort of elderly people who have moved away from television and gravitated to Douyin, China’s most popular short-form video app. There are 267 million people aged over 60 in China, according to official

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