From Korean horror to Palestinian romance, Netflix covers every genre—almost. Among tens of thousands of hours of video on its servers, the world’s largest streaming platform is missing the category that draws bigger audiences to television than anything else: live sport.
That will change at 3pm on November 14th in Las Vegas with the Netflix Cup, a celebrity golf tournament which will be streamed live to the company’s 250m subscribers. The unconventional show, featuring teams made up of professional golfers and Formula One racing drivers, is billed as a one-off. It may turn out to be a warm-up for something bigger.
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