“Mother Nature” took this week’s fall Apple event by storm. She appeared in the form of actress and producer Octavia Spencer, playing the role of a sardonic inquisitor who cross-examines CEO Tim Cook on his company’s climate promises. Luckily, Cook knew how to win her over: with a new product. He presented the latest version of the Apple Watch, the company’s first offering that’s said to be completely “carbon neutral.”
The phrase “carbon neutral” is the rare bit of marketing speak that says exactly what it means: no extra carbon. No extra harm to our troubled planet. The label will be slapped onto a subset of 9th-generation Apple Watches with
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