When fashion influencer Natalie Craig recently searched Pinterest for skorts and cargo pants, she noticed something different from her past explorations on the service: Women who looked like her were sprinkled among the results—and without adding qualifiers like “plus size” to her query.
“I’m 5’2″ and a size 20, so I have to say, ‘short-size back-to-school outfit inspiration,’” Craig says of her usual challenge to find relevant fashion content online. “Now, I don’t have to take on that mental gymnastics.”
Craig’s freeing new Pinterest experience came from having early access to updated algorithms designed to surface diverse body types that the company is unveiling today, after quietly rolling them out in
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