This AI Company Releases Deepfakes Into the Wild. Can It Control Them?

Erica is on YouTube, detailing how much it costs to hire a divorce attorney in the state of Massachusetts. Dr. Dass is selling private medical insurance in the UK. But Jason has been on Facebook spreading disinformation about France’s relationship with its former colony, Mali. And Gary has been caught impersonating a CEO as part of an elaborate crypto scam.

These people aren’t real. Or at least, not really. They’re deepfakes, let loose into the wild by Victor Riparbelli, CEO of Synthesia. The London-based generative AI company has around 150 of these digital humans

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