When prebiotic soda brand Olipop joined Threads, it didn’t post about the flavors it comes in or its claimed nutritional benefits. “Can u guys pls engage with this thread so my boss tells me he’s proud of me,” Olipop wrote in an early post. “I’m proud of you Oli,” TGI Fridays posted back. “Thanks dad <3,” Olipop said.
This is the “casual, conversational, and unfiltered” approach Olipop’s social media team is using on Threads, says Sara Crane, a content strategist at Olipop. The soda company is testing Meta’s new platform by posting about “relevant
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