In the summer of 2017, Gemma McGough was unemployed, but also a recently minted member of the UK’s top 1 percent: a multimillionaire from the sale of her company, Product Compliance Specialists. She was in a position where she never had to work again.
Then she read This Changes Everything, Naomi Klein’s book about the impact of capitalism on the climate. It struck a chord. “It was a massive shift in my thinking,” she says. “I sold my Porsche and bought a Tesla. What a cliché, the 911’s got to go.”
In 2019, she founded a new company, Eleos Compliance, modeled on the B Corp principles of transparency and social and environmental
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