Linda Yaccarino is going to have to change her tune. As a long-time executive overseeing ad sales at global television giant NBCUniversal, she spent years fighting social media companies for the billions of dollars that advertisers divide up every year between old and new media.
The new Twitter CEO once joked publicly that families don’t gather around a newsfeed like they do around a big screen for Super Bowls and primetime shows. She chastised services like Facebook for “grading their own homework,” forcing ad buyers to trust a platform’s data on ad views instead of being able to go to independent auditors like those
→ Continue reading at WIRED
