Michael O’Leary has given up the attention-grabbing stunts and outrageous proposals that used to ensure headlines for him and his airline, Ryanair. No more badmouthing customers, suggesting standing-only tickets or fees for using the toilet on planes, and dressing up as a court jester or a leprechaun. Now that Ryanair is Europe’s biggest carrier—one in five flights on the continent comes courtesy of its 550 aircraft—the demands to appear “slightly more corporate” outweigh the need to be “running around looking like an ’eejit’”, he says, almost wistfully.
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