Chinese marques try to make inroads into Western markets

The failure of the first serious attempt by China’s carmakers to conquer European markets, around 15 years ago, was self-inflicted. Their cars were terrible. The shabby quality of Brilliance’s “bs” range (no joke) was matched with looks that scarcely merited the word “design”. Since then the Chinese car industry has become the world’s biggest and its products have improved immeasurably. It churns out more electric vehicles (evs) than any other country, and many are anything but bs. It is also an ev-battery superpower.

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