Just over five years ago jbs and its then chief executive, Joesley Batista, embodied everything that was wrong with Brazilian business. Mr Batista, son of the meat giant’s eponymous founder, José Batista Sobrinho, was fleeing Brazilian prosecutors, his Italian-made yacht Why Not? in tow, over his role in a gargantuan bribery scandal. (He was eventually caught.) jbs was fending off accusations of selling dodgy meat and razing the Amazon to raise cattle (both of which it denies). Investors and customers stampeded out.
“It took a lot of work to make sure what happened in the past didn’t happen again,” says Gilberto Tomazoni, who became the first non-Batista
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