SURFING BETWEEN team-building exercises. Tequila shots in meetings and pot on private jets. Barefoot strolls around New York. Adam Neumann’s quirks have been familiar to readers of newspapers’ business pages since 2019, when WeWork, the workspace provider with tech aspirations that he co-founded, reached a private valuation of $47bn, only to crumble after an abortive initial public offering (IPO). The story of WeWork and its flamboyant boss have now reached a wider audience thanks to “WeCrashed”, a new series which will stream on Apple TV+ from March 18th.
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